by Carol Sanford | Jun 19, 2014 | Game-Changing Entrepreneurs
Maliki, Iraq’s besieged President, has given us an example of falling down on what it means to ensure the working of Democracy. That part will come as no surprise! But what may surprise you is what Maliki forgot, which is, people have to care for something...
by Carol Sanford | Apr 24, 2013 | Business Development
(This guest blog was originally printed in The Economist ( http://ccdebates.eiu.com) in a shorter version Are Corporations Outsourcing Responsibility? Corporations outsource everything from accounting and manufacturing to human resource functions. For the most part,...
by Carol Sanford | Jan 10, 2013 | Business Development
Yesterday we looked at the fourth of five errors made by Responsible Entrepreneurs: distancing yourself from customers by relying on market research. Error Five: Borrowing and Tacking the Ethical and Sustainability Practices of Other Businesses Onto Yours Why is this...
by Carol Sanford | Jan 9, 2013 | Business Development
This morning we looked at Error Three: choosing the wrong initiatives or the wrong ways to work on them. Error Four: Using Market Research to Know and Design for Your Customers Why is this an error? You fool yourself into thinking you know your market and lose the...
by Carol Sanford | Jan 9, 2013 | Business Development
Yesterday we looked at the first two of Five Top Errors entrepreneurs make as they build and grow their businesses: paying too much attention to trends and competition; and misplaced measurements that cause loss of customer loyalty. Error Three: Taking On the Wrong...