by Carol Sanford | Dec 15, 2010 | Business Development
Daniel Pink’s new book, Drive: The Surprising Truth About What Motivates Us, is very refreshing given that the upside down version of the theory behind his book has been embedded for years in Corporate America as well as government, not for profits, education...
by Carol Sanford | Dec 13, 2010 | Business Development
The Guardian Sustainable Business section offered an article by Sandra Macleod, CEO and founder of Echo Research this weekend (Dec. 10, 2010) on the shifts in CSR as perceived by executives in global companies. The synthesis is that, “Only companies that put corporate...
by Carol Sanford | Dec 6, 2010 | Business Development
Danielle Sachs wrote a great piece in December (’10) for Fast Company that got picked up by NY Times this weekend. She titled her piece, “The Future of Advertising”. She quotes Brad Jakeman, ex-advertising head for CitiGoup and Macys, saying “the death of mass...
by Carol Sanford | Dec 3, 2010 | Business Development
I did a review of CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices, by Elaine Cohen. I asked her to answer some questions about her book. Here is her reply. 1. Why HR? It seems they have so much to do anyway with the people side. To add...
by Carol Sanford | Dec 2, 2010 | Business Development
Wikileaks is offering real time transparency in policy making and statesmanship. Business may think this has nothing to do with them. You are next, I assure you. Transparency is no longer a choice. Here is what you can do to defend yourself. And what the responsible...