Find Out Which Business Archetype You Should Use

Take this brief multiple choice test and we will send you a brief introduction to the archetype you tend to use most often and what it means.

The Responsible Entrepreneurial Archetypes

Successful societies throughout time have identified and utilized a set of core archetypal roles to enable their healthy functioning and development. For example, one core role has to do with setting and pursuing direction for society, as a whole (an executive function, if you will), while another has to do with protecting and maintaining the integrity and standards of a society. There are others that are the caretaker of societal health and still another that pays attention to culture paradigms and their need for evolution. They are not often lifted up in our education process and so most people do not know how to play them. It is one or more of these core roles that a businessperson steps into (consciously or unconsciously) when he or she takes on the big promise of being a Responsible Entrepreneur.

The fact that these roles show up again and again in all sorts of social systems and organizations is why they are thought of as archetypal. They provide a kind of guiding pattern. In the book and in the programs at The Responsible Entrepreneur Institute, I’ve described them in terms of four entrepreneurial groups that have a high potential to make a significant contribution through their work.

We tend to lean toward one when we step up into a role. We need to learn to play different roles when different natures of change are called for. Learn where you tend to gravitate, what that archetype best serves, and where your shadow side may be when in that role. Then look at when other archetypal roles may be called into play. You will utilize more than one archetype in your life or even a year or month. Get better at doing so by first understanding your tendency and then what other archetypes you might develop.

As with all multiple choice tests, you must choose among options, four in this case. The best way to getting a reading on your patterns is to select the one that most often comes to mind as you work and live. You will likely have times when all are relevant, but select the most likely.

Accomplishment:

When I look at the majority of the things I do, my goal attainment is most often assessed by:

Discerning:

In order to have the most leverage for success, what is your reference point that you always go back to, to ensure you are on solid ground and everyone and everything is contributing?

Nourishment:

What pulls you out of the mundane and into the significant?

Integration:

What is the primary means you use to pursue and assess others and yourself on your outcomes?

Shadow:

When you get in trouble it is usually because:

Scope and Scale :

When I look at the majority of the things I do, my goal attainment is most often assessed by:

That's it!

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