Press Room

The Responsible Business is the future of business and is changing the conversation about responsibility.
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Carol Sanford is on a mission to create a better world, and she believes that business can and will play a major role in accomplishing that. To that end, Carol has been leading major consulting change efforts in both Fortune 500 and new economy businesses for more than 30 years.
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"[The Responsible Business] provides a road map that can help innovative businesses think about how to be truly transformational."-Sam Ford, Fast Company Expert Blogger, Director, Peppercom

"The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive."-Bill Reed, Founding member of LEED System, Co-author of The Integrative Design Guide to Green Building

Carol Sanford

Carol Sanford

To schedule an interview with Carol Sanford or request a review copy of her new book, contact,
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See what people are saying about The Responsible Business:

"Through Seventh Generationís work with Carol Sanford we learned the value of systems thinking and how these frameworks made us a more effective business and me a better values-based leader. Carolís approach also makes it possible for people in our company to be more conscious and work from a commitment to a higher set of values."
Jeffrey Hollender, Co-Founder and Chief Inspired Protagonist, of Seventh Generation. Author, The Responsibility Revolution, with Bill Breen.

"The Responsible Business challenges popular management wisdom as abstract and fragmented even if well intentioned. Carol Sanford offers us a proven, practical, and systems based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for Sustainability and Business Success!"
Otto Scharmer, MIT Sloan School Senior Lecturer, Author, Theory U: Leading from the Future as it Emerges; Co-author of Presence with Peter Senge, Joseph Jaworski, and Betty Sue Flowers

"The Responsible Business challenges many assumptions corporate leaders, investment advisors and sustainability experts have long taken for granted and on which many have even built their careers. It provides a road map that can help innovative businesses think about how to be truly transformational."
Sam Ford, Fast Company Expert Blogger, Director, Peppercom

"The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities."
Bill Reed, Founding member of LEED System, Co-author of The Integrative Design Guide to Green Building

"The way of thinking about running a business offered in The Responsible Business is critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful in most walks of life, and in taking on the big business decisions that so many of us face every day."
Chad Holliday, Chairman, Bank of America (from 2010), Former Chairman and CEO, E. I. DuPont Corporation.

"I am eternally grateful to the author of this book, Carol Sanford, for giving me the skills to not only build a number of profitable businesses, but to do so responsibly for all the stakeholders along the way."
Bob Raynsford, Founder and Chrm. of Agriwise.

"Carol is a very early thought leader, way beyond the pack. She has an exceedingly high level of intelligence for working on very complex subjects, with workable approaches. Whole enterprises change permanently for the better. I know. I have been engaged with the work in this book for decades in several successful entrepreneurial start-ups and as an executive in Fortune 500 companies."
Pravin Jain, Serial Entrepreneur, CEO & Founder, Synergen Energy

"Carol gets it. When people work for a company that stands for something special and they feel good about it, they make an inner connection with many things around them, some not readily obvious. This leads to passion which is the juice to run through brick walls."
Mike Benzinger, Founder, CEO, Benzinger Winery

"In The Responsible Business, Carol offers a rare exception to all the hype on CSR, providing practical hands-on advice to launch deep systemic change for your entire organization, your external partners, your investors, your community, and the planet that depends on us all. She and this book are gems."
Brad Reddersen, President, SIRA Technologies, Inc.

"In this visionary and hugely exciting book Carol Sanford shares the insights gleaned from a lifetime of working with path breaking businesses. She takes us behind the scenes at companies that have transformed how they think about themselves and the world - and in the process generated not only sustainable prosperity but levels of meaning and commitment that most firms only dream of. This path has the potential to transform our world."
Rebecca Henderson, Harvard Business School,
Senator John Heinz Professor of Environmental Management

"Carol Sanford gives us a new paradigm for going beyond CSR and SRI to a marketplace where business creates both positive impact on society and the environment and value for shareholders. Who doesn't want that?"
Andrew Kassoy, Bart Houlahan, and Jay Coen Gilbert, Founders, B Lab

"The Responsible Business advances a most welcome approach that is more encompassing than most work on responsibility, sustainability and climate change. Yet, it is elegantly simple in its execution. It gives hope and means on some of the biggest issues of our time. In many parts of the world natural resources are stretched to their limits. The book argues that ecosystems and communities are not 'externalities' but part and parcel of the 'whole.' This leads to regeneration and revitalization of industries, communities and ecosystems, building from each unique culture and ecology. It is the NEW corporate responsibility."
Mohamed El-Ashry, Senior Fellow, UN Foundation, former CEO & Chairman, Global Environment Facility (GEF).

"As an evolution biologist who sees how all sustainable species, in our business world as much as in our greater biological world, must mature from hostile competition to collaborative community, Carol Sanford's book is brilliantly vital to our future. Any business adopting and practicing her mantra of Agency, Ableness and Affectiveness will thrive as it contributes to a best possible future for All. Read this book to find out HOW!"
Elisabet Sahtouris, PhD EVOLUTION BIOLOGIST, FUTURIST, Author, Earth Dance: Living Systems in Evolution.

"This is a bold and inspiring book; one of those game-changing books that come around only once in a decade. It will change how I teach organizational behavior and management. I return to different sections repeatedly and gain something new each time."
Pam Hinds, Stanford University, Management Science and Engineering, Co-Director, Center for Work, Technology & Organization.

"A Responsible Business thinks strategically, comprehensively and inclusively with all stakeholders. Carol Sanford's book provides executives and investors with the tools and examples to build a better world while seeking positive human impact and profit. She shows how the leaders accomplish this for their firms, shareholders and society."
R. Paul Herman, CEO, HIP Investor Inc., registered investment adviser; author, "The HIP (Human Impact + Profit) Investor: Make Bigger Profits by Building a Better World"

"Developing the potential of every stakeholder (customer and investors as well) in the way you do business is good for business. The Responsible Business presents companies who have done it successfully and precisely how you can make it part of your strategy, leadership approach and build it into your work design. Take the high road and feel grounded and successful in doing it."
Chip Conley, CEO, Joie de Vivre Hotels, Author, Peak: How Great Companies Get Their Mojo from Maslow.

"The Responsible Business is a remarkable book that pushes the over-hyped concept of corporate responsibility beyond punitive mandates to innovation solutions deeply grounded in the fundamentals of business. From her broad experience, Ms. Sanford has culled a rich collection of varied, and, quite frankly, enjoyable stories that shed new CSR light on tried and true business directives such as "know and align your stakeholders," and others like "think and act systemically" more recently introduced into the business canon. Through its business minded practicality, The Responsible Business will push hopefully corporate responsibility even further: beyond the Corporate Citizenship department and into the profitability-focused boardroom."
Drew Banks, author

"The road to corporate responsibility today demands a new level of courage: to recognize that a fundamental change is in the offing, and to act accordingly. Carol Sanford shows us how to put two simple yet essential truths into practice: that we are all part of a single interconnected world, where each part genuinely matters; and that people will take complete responsibility to transform their situation when challenged to look for and create the unexpected right where they are. Beyond Corporate Responsibility shows us how to tap into the hidden potential for practical innovation, and reinforces what every good business leader already knows -- that a living spirit of commitment, once activated, renews everything. Read this book to discover its practical secrets."
William Isaacs, Senior Lecturer, MIT Sloan School of Management and author, Dialogue and the Art of Thinking Together.

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