Tenet #1  
  Working consciously means not making trade-offs between stakeholders since you understand the systems relationships and how to work WITH them as a system, not setting them AGAINST one another.  
  Tenet #2  
  Working consciously links financial effectiveness (earnings, margins and cash flow) to daily work of each organizational member, each performance plan, personal and business, and links every action to the effect on customers and markets, no matter what one's position in the organization.  
  Tenet #3  
  Working consciously is fundamental to innovation, growth and improvement, enabling the linking of thinking and action to effects and effectiveness.  
  Tenet #4  
  Working consciously ensures understanding of the effect of particular work practices on the overall health and viability of the business through time. It also ensures avoiding practices that are toxic to consciousness, a key leadership responsibility.  
  Tenet #5  
  Working consciously is the foundational cause of good people management, good financials performance, good market position, customer loyalty and is found in the most admired and revered companies, even when they do not understand that consciousness is underlying their success.  
  Tenet #6  
  Working consciously can be undermined or eroded, most often by blindly copying business practices or adopting a poorly considered philosophy of management; Consciousness is critical in Strategic, Operational or Leadership methods and consideration of the systemic effects of these methods and practices.  


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Carol Sanford is on a mission to create a better world, and she believes that business can and will play a major role in accomplishing that. “It will be more than just a responsibility program, “she says. “Responsibility will be in the DNA of the business and everyone will participate to make a real difference.”

About Carol

To that end, Carol has been leading major consulting change efforts in both Fortune 500 and new economy businesses for more than 30 years. Her client list includes long-term relationships with Colgate Europe and Africa; DuPont Canada, US, Asia and Europe. She also works with new economy companies like Intel, Agilent and leaders of corporate responsibility such as Seventh Generation. In addition, Carol is judge and mentor for University of Washington Global Business Center Social Entrepreneur Competition, Seattle.

She combines her economic development experience with her extensive business education and background when working with Responsible Governance in Community, Provincial and Regional Policy and Education. Carol has published dozens of works in 10 languages, including a series of articles in Executive Excellence, Stephen Covey’s newsletter and At Work, a Berrett-Koehler Journal. Jossey Bass will release her highly anticipated book The Responsible Business: Re-imagining Sustainability and Success in February 2011.

Central to Carol’s philosophy and approach is a fresh look at what makes an organization truly responsible. “It’s important to find out what differentiates your business from the crowd,” she says, “and then thinking about HOW to do business so that communities, societies, and ecology as a whole are improved . These are not separate but interwoven pursuits. It’s completely doable, and a conversation worth having.”

She holds undergraduate degrees from UC Berkeley in Economics and Public Law and graduate degree from California State University, San Jose in Urban Planning. She currently lives in Seattle.


  Business Systems Development

Public series for 4-6 companies, held in 3 regions in US as well as in UK; internal company series (including Clorox, DuPont, Weyerhaeuser, Pacific Telesis, Colgate-Palmolive, Crown Zellerbach, Goodrich, James River Paper, Hunt Wesson, Cincinnati Microwave, Yahoo, Agilent, Silicon Graphics, Sharp Electronics, and Seventh Generation among others.

Business strategic, leadership, and/or organizational development, resulting in significant improvement in competitive effectiveness, industry leadership and sustainable growth earnings margins and cash flow.

Ongoing on and off-site workshops and video conferencing for entrepreneurs, managers, educators, business leaders and others creating regenerative organizations and practices.

The “Management Expert” for the NW Region SBA radio and TV Broadcasts

  Educational Systems Development  

Program and curriculum design and development of charter or private schools based on a developmental approach to education K-12. Worked with local schools and school boards on redesigning education principles to particularly address the development of uniqueness and distinctiveness of each child and teacher, while building thinking, judgment, and decision-making into the curriculum and school governance processes.

  Community Systems Development  

Worked with business and community leaders in South Africa and Kenya to prepare education programs for election and governance preparation (prior to and after the first national elections), family bonding (Kenya), and social processes for managing community development and sustainability of neighborhoods and families (South Africa and Kenya). Work done in conjunction with Colgate Palmolive while developing business teams and factories in South Eastern Africa based on their support for strengthening the social and self-governance capacity of the country, as well as business.

Worked with Kingsford Charcoal, as part of business development, in the creation of materials, training, and trainer capability for corporate community mentoring projects in 4 states to raise level of literacy, family financial management skills, family development, and individual competitive effectiveness in job market. Program won State Award in Kentucky for "effective community contribution" in 1995, raised levels of literacy from 36% to 90% in participating families and significantly lowered rate of family violence. Success also achieved in West Virginia, Alabama, and Missouri initiatives with Kingsford support programs.

Currently serves on Board of Directors of "Jessica's Love" Foundation, which is focused on enabling community based child development processes through funding for whole systems interventions using broad based education and community development. Using foundation grants, helped design education films and materials for non-profit social agencies working to reduce family-related violence, child abuse, and school drop out rate in San Francisco Bay Area communities. (Funded by Fireman's Fund Insurance) Produced training materials and processes for several government and non-profit agencies working with education, business, and community leaders regarding working with adults and children with disabilities.

Collaborator in creation and development of Creative Grandparenting, an inter-generational mentoring program in Wilmington, DE, with in-school, community-based, and alternative activity program mentoring. Design and lead introduction of Creative Mentoring® as National Program. Won the National Governor's Award in 1998 for Distinctive in Program Design and Effectiveness.

Awarded Athena Award in Washington, in1999 for excellence in business, community and mentoring.

  Family Systems Development  

Conducts parenting workshops on developmental parenting processes and practices from “conception to independence”, teaching age-appropriate, developmentally appropriate, and dominance appropriate strategies. These workshops also work to enable parents to be able to develop the full potential of each child and family member, taking into account community and global perspectives.

Conducts family workshops and events as an extension of other development events, in communities with business clients, to encourage better understanding and appreciation of the other members of a family and to improve problem-solving skills as a family.

Conducts relationship workshops to improve the capability of committed couples to create a higher purpose for the relationship, to be involved in the development and growth of one another, and to discover and contribute from the uniqueness of each partner. Television series on Healthy Family Dynamics for CVTV Portland/Vancouver.

Personally played a core role in the development of four at-risk youth into young adults by in-depth involvement in personal family processes, providing a home for extended periods to support "cooling off" periods for the natural family, and personal and social development for child or teen. Worked as a family unit, including with birth children, to create and upgrade processes. Worked with "acquired family members" through college and beyond.

  Personal Development  

Conducted personal development sessions in 22 communities in United States and Europe for families, while simultaneously working with corporate clients.

Conducts ongoing personal development series in Washington, attended by persons interested in ongoing or continued personal self-development with a developmental philosophy.

  Education and Teaching positions  

University of California at Berkeley
BA Industrial Economics and Business, 1966- Emphasis in business systems development.BA Political Science, 1967- Emphasis in public law.

San Jose State University
MA Community and Urban Studies, 1974- Emphasis in business, community and social/urban systems development.

Director, Strategic Leadership Institute, Washington State University, Vancouver 1999-2005. Certification program; Antioch University Seattle, City University Int'l Business School

Assistant Faculty at San Jose State University 1974-1977 teaching "Social and Psychological Patterns of Business and Community Systems" for urban studies, cybernetic system, and business graduate students.

Adjunct Faculty at University of San Francisco 1977-1982 teaching interpersonal communication skills, mentoring students, personal growth courses for the school of Rehabilitation and Health-Care Administration.

Adjunct Faculty at Foothill Community College 1976-1978 teaching business communications, supervision, and training and development theory and practice.

  Publications and Presentations  

Over 40 papers and articles published in journals and books on developmental perspective on systems evolution. Some relate specifically to education processes in families and schools, and others to business systems. Writings are translated into 10 languages.

Has served as a key speaker or workshop leader for over 100 conferences and international meetings in North America, Europe, Asia, Africa, and South America.

Frequent contributor to Stephen Covey's "Executive Excellence", and Barrett Koehler's "At Work" newsletters.

Produced and delivered presentations in eleven video/DVDs on Business and Strategic Leadership

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Carol Sanford
Office: 206.525.2044
Cell: 360.513.3669

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